Lenco Mobile Marketing

Smartphones have simplified our lives in more ways than one. Be it online banking, mobile shopping, being able to order a pizza online, and more. In a very real way, mobile phones have allowed for a variety of financial transactions to be performed using a few clicks and taps. The ability to conduct such commercial transactions on a mobile device is known as mobile commerce (also popularly called as mCommerce).

Any financial transaction originated through a mobile phone which involves the transfer of ownership of goods and services, falls into the category of mobile commerce. It originated in the 1990s with SMS being used as the only means for conducting financial transactions through cellphones. Over a period of time, several technologies such as Wireless Application Protocol (WAP), Near Field Communication (NFC) and others have been used as mobile commerce platforms.

The unique selling proposition of mobile commerce is that it allows people to conduct financial transactions while they are on the move by means of opting for mobile ticketing, banking, brokerage, auctions, purchase, information services and more. It’s a win-win proposition for both vendors and end customers. While vendors benefit from the additional revenue stream of mobile commerce, end customers get more flexibility with executing their transactions.

With the increasing popularity of location-based services, mobile commerce is now being tailored to generate local offers and promote geography-oriented deals. Mobile banking and shopping are the most popular & widely used applications in the mCommerce segment.

Mobile commerce is an enticing segment for youth who love playing with technology and executives who are traveling most of the time. It provides the flexibility of anytime, anywhere access for commercial needs through mobile commerce pathways. Security and performance are the most important criteria for mCommerce applications. Lenco Mobile is an expert in developing secure & efficient mobile commerce solutions, catering to a variety of business needs and satisfying customers alike.

Mobile commerce opens up a new avenue of opportunities for businesses. If you haven’t already explored mobile commerce for your business, now is the time to do so with Lenco Mobile mobile solutions.

Smartphones are here to stay and they are redefining our needs, be it social networking, marketing or advertising. In fact, the mobile advertising has received such a phenomenal user response in the last few years that it looks well poised to soon pass Internet marketing as world’s most popular marketing media.

Contrary to popular belief, mobile advertising is far more than just SMS-based advertising. SMS is just one of the many modes of advertising on cellphones in addition to MMS, ads within mobile games and videos, mobile TV and voice mail recordings. In addition to these, mobile Internet provides two very popular modes of mobile advertising – mobile web banners and mobile web posters.

The potential of mobile advertising is huge and it is believed that it generated revenues to the tune of whopping 4.6 billion dollars last year. So, what is it that makes advertising through mobiles so appealing? First, far larger numbers of people use mobile phones as compared to those who use computers and internet. Second, using a mobile phone is much easier than using a computer. Third, mobile access technologies are evolving much faster as compared to broadband technology.

Businesses can benefit big time by adopting mobile advertising campaigns in order to compliment their print media and Internet advertising campaigns. There are several feature-rich mobile advertising platforms which you can choose from based on your budget and requirements. Lenco Mobile offers a value for money mobile advertising platform that lets your business launch innovative campaigns in order to spread the word about your products and services. Through its partnership with ‘Going Up Interactive’, a world leader in delivering mobile phone-based interactive marketing campaigns, Lenco Mobile offers best-of-class solutions tailored to meet any business’ requirements.

Mobile phones are a ubiquitous mass media with unparallel reach, so why not use them for your advertising needs?

No matter how sophisticated and powerful today’s modern age mobile apps may be, mobile messaging is and will always remain the most widely used application on cellphones. Be it SMS or MMS, messaging has a unique appeal of its own.

Mobile messaging isn’t just limited to our personal lives. Many businesses and companies have adopted it as a marketing and advertising tool. A business can use bulk SMS technology to launch targeted campaigns in order to promote their products and services. Similarly, companies can also use mobile messaging as a means to survey their existing customers to solicit their feedback.

Mobile messaging is heavily used in the entertainment industry as well – to promote new movies and videos, for launching Televoting campaigns for TV shows and in general to tap the audience’s emotions.

Irrespective of which vertical your business operates in, you need to have the following important considerations in mind before you choose a mobile messaging solution to fit your needs. First, the solution should come at a reasonable cost which recovers itself in due course of time. Second, the mobile messaging solution needs to be reliable. There are a number of low-cost solutions which crash under heavy load and can’t be relied upon for crucial campaigns. Third, and perhaps the most overlooked aspect, is the scalability of a mobile messaging solution. For MMS, it is desirable to choose solutions which offer high-compression capabilities in order to reduce the video size so that it doesn’t overburden the wireless carriers’s bandwidth.

Lenco Technology Group offers bulk and targeted MMS messaging tools which fulfill all the above-mentioned requirements and are priced reasonably. With advanced tracking and reporting features, Lenco’s mobile messaging solutions are highly reliable. What’s more, Lenco offers the unique capability for customers to easily and independently create their own MMS campaigns.

Mobile Messaging is a fantastic way to reach your target market en mass at an economical price, so why not evaluate it today?

Lenco Mobile, Inc. is an international company that provides multimedia solutions through a number of channels.  Lenco Mobile is known worldwide for its ability to create, keep, and leverage customers.  Among its multimedia solutions, Lenco Mobile offers many soluitons aimed at mobile marketing, which are designed to leverage the massive growth in mobile phpone usage.  Lenco Mobile’s services include MMS messaging, which allows brand owners to engage customers directly through their mobile phones.

MMS, or multimedia messaging services, may sound complicated, but Lenco Mobile makes it easy.

What exactly is an MMS messaging?

MMS messaging is a popular new messaging system that allows companies to expand their brands using rich data. MMS messaging is unique because it gives power to the sender and the receiver.  Businesses can send content-rich messages to their customers including videos, pictures, sounds, and texts, but it is up to the customer whether or not to accept the message.  At any time, customers are able to unsubscribe from the messages.

Why Lenco Mobile?

Lenco Mobile makes MMS messaging quick and simple.  Their unique platform allows customers to manage, track, and update their messages and content anywhere, anytime.  There are multiple sending options, and Lenco Mobile manages both efficiency and risk.  Lenco Mobile’s multimedia messaging solution provides perfect options for every industry, and bulk MMS messaging is an extremely valuable marketing tool.  It’s time to take advantage of the breadth of technology on the mobile phone, and get the word out about your business in an efficient, personalized way with Lenco Mobile’s MMS messaging system.

Lenco Mobile sets itself apart by designing mobile campaigns that are tailored to meet each client’s individual strategic and operational needs.  All campaigns are integrated with the client’s traditional marketing initiatives.

Solutions are built on an understanding of:

• What works creatively
• User behaviour
• Successful campaign management
• The integration of mobile marketing with traditional marketing campaigns
• Experience gained internationally over the last five years

While designing a basic mobile website is fairly simple, creating a strategy to drive users to that mobile website- and generating return visits, is quite another. Lenco Mobile specializes in solutions that are designed within the context of the client’s business to meet their industry aims.

Lenco Mobile’s full service solution consists of:

• Conceptualization
• Integration with other media channels
• Execution of strategy
• Connectivity with the wireless carriers
• Reporting

We offer clients a total one stop solution that is uniquely created and seamlessly executed.

Lenco Mobile Inc. owns and operates businesses focused on the high growth mobile marketing and Internet sectors, and business is good. Lenco Mobile reported revenue for the first three months of 2010, was up 161% compared to the first three months of 2009. Revenue for the mobile phone business segment of Lenco Mobile was up 29% and as online operations were acquired March of 2009, first quarter comparatives year over year are not meaningful, but this segments revenue was upwards of $2million. Despite expenses like investments in new technology platforms with high amortization and depreciation charges, research, and development costs, Lenco Mobile continues to expand operations internationally. “So far, we have generated the bulk of our revenue from carriers in South Africa and we are only now starting to see progress in the United States and Australia. We believe that during the next three to six months we will start seeing revenue from other regions, including Latin America, Asia and Europe,” said Levinsohn.

More recently, Lenco Mobile announced that is has converted approximately $2.8 million of short-term debt to common stock. We continue to increase our revenues and expand our global footprint and the conversion of the debt into equity positions us well to further accelerate our growth. “The conversion of the notes into common shares strengthens our working capital position and is indicative of the confidence in our strategy and expanding operations,” said Levinsohn,

Lenco Mobile is continuing the application process to have its common stock listed for trading on the Nasdaq Capital Market, which we hope to conclude soon.

Lenco Mobile acquired the online marketing company, AdMax Media Inc. A product of AdMax Media is the AdMaximizer. This product is designed to manage campaigns for advertisers and publishers. The AdMaximizer presents the most effective advertisement based on performance algorithm. It dramatically improves return on investment over static display advertisements and inserts ads in emails and websites easily by using its ad region system. The AdMaximizer software gives publishers access to exclusive campaigns and leading offers with the highest payouts in the business. And because the ads displayed are controlled by our performance enhancing algorithm, we make you more money! Advertisers can utilize the AdMaximizer Network to distribute offers efficiently and take your offers to the next level. Admaximizer guarantees the highest payouts and the best campaigns you won’t find anywhere else.

More of its tools include: backend lead validation to ensure quality, the implementation of fraud filters, pre-submission validation requirements, javascript based pixel implementation, multi layer subID tracking and real-time reporting. With this fantastic software you will be able to manage several campaigns at the same time with great reporting capabilities at the affiliate, campaign, website and individual advertisement level. It will also allow you to keep track of all traffic and will help you to increase and get the most out of quality traffic.

Along with the great variety of marketing tools offered by Lenco Mobile, there is Vouchers247.com Mobile Coupon. Vouchers247.com is an integrated online and mobile marketing platform designed to connect sellers of products with consumers, deliver offers of products, carry out promotions, and deliver vouchers to consumers via their mobile telephones. Consumers are able to access an Internet web site and choose products or services provided by our retail and brand owner partners. When a product or service is selected, a digital certificate or voucher is sent by SMS to the consumer’s phone and is then redeemed electronically by the retailer at the point of sale.

The CellCard mobile advertising solution enables up to eight layers of rich multimedia files to play simultaneously on a mobile handset. Users upload their customer lists or rent opt-in lists and are able to dynamically insert any field from the uploaded database into the marketing message. This powerful mail merge function combined with rich multimedia offers advanced customization and personalization that has yet to be seen in the mobile market.