Mobile messaging has created a new ability to access communication to another person in an instant. With mobile devices, one can use SMS or text messages for standard or low rates and send messages to another person which can include merely text, audio, visual, pictures, film clips, audio clips, etc.
Mobile messaging is an industry that is growing at a fast pace. Younger and younger generations are feeding off of the ability to communicate with multiple people individually in an instant. The messages communicate time and date stamps and will sit like an unopened letter. The revenues attached to mobile messaging worldwide accounted for one hundred and thirty billion dollars in the year 2008. It was projected that by the year 2013, mobile messaging will generate revenue close to two hundred and twenty four billion dollars. Of all the newest mobile messaging formats, SMS is prominently featured today with its own revenue category encompassing 89 billion dollars in the year 2008 and projected figures of 100 billion by the end of this year. Over five trillion different messages are sent per year through mobile messaging.
Mobile messaging doesn’t stop at just SMS, however. It goes on to include instant messages, MMS, and mobile email. All of the mobile messaging techniques mentioned above are growing together and bringing with them added technological features, advertising space, and the ability to always stay connected no matter your location. Contacting people has never been so easy. Revenues for any company involved in mobile messaging and the affiliates therein have seen their profits soar and will continue to do so. With the number of mobile messaging users up to a quarter of one billion in the year 2008, with a forecast of over one billion by the end of the year 2013, revenues will triple in this sector from a mere twelve billion dollars to over thirty nine billion.
For businesses, mobile messaging represents a fantastic growth opportunity. SMS is the oldest and most efficient mobile messaging technology and is considered as a great marketing/advertising tool. It’s fair to say that mobile messaging has taken the communication industry by storm and is helping businesses get the best value out of innovative marketing campaigns. To know more about how your business can benefit from mobile messaging, contact Lenco Mobile today.
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