The automotive vertical has been one of the strong performers all year in regards to mobile advertising. Auto manufactures and auto dealers have both leveraged mobile ads and developed specific mobile applications to increase brand awareness and to manage customer relationships as they see sales come back strong from a dismal 2009 slump. Here are [...]

During the global recessionary crisis, the automobile industry had been one of the hardest-hit sectors all over the world. So it is only natural that in the post-recession period, the spotlight would be on this industry and how it performs and markets itself in a resurgent economy. Spend on advertising is generally regarded as one [...]

Social games have become so wildly popular that Zynga’s Farmville, Cityville and Mafia Wars are becoming mainstream names often bandied about in the media. Often, the first notifications one receives when joining a social network are from these viral games so the logical evolution has been for the companies that make social games to port [...]

2011 is boom time for the confluence of mobile marketing and retail.  Retailers that do not adopt and embrace these guidelines could get lost in the shuffle and miss out on reaping the greatest benefit.  To get the maximum return on investment by implementing a mobile coupon strategy as a retailer, the Mobile Marketing Assocation [...]

Since the advent of the internet, online searches since have simplified our lives not only by enlightening us with an exquisite wealth of knowledge, but also by making us competitively aware of the world around us. That has now been worthily substituted in recent times with mobile search as mobile devices rule the roost in [...]

Mobile broadband has revolutionized the way business is done today. This new version of internet technology is also the quickest way to stay connected to the rest of the world today. If internet has defined the way how the global community can stay connected in this diverse planet, mobile broadband in a sense has redefined [...]

The adage “It’s a small world”  holds true for internet in general and mobile broadband to be more precise. Even though mobile phones are considered a vice when it comes to intrusion of privacy, its advantages in personal life and business are enormous and invaluable. Doing business has become a lot simpler and  sophisticated with [...]

Do you have a business website that you use to interact with customers or sell your products? Then keeping the website online for as long as possible will be crucial for your business. Or do you have a business where you have to deal with large amounts of data about clients on a daily basis? [...]

Has the advent of mobile phone been a boon or a bane? This is perhaps one of the most debatable questions of the recent times because it is really impossible to adjudge the list of benefits and adversities of this ‘magical’ device called mobile phone. The modern day saying that “it’s possible to do without [...]

Do you run a successful business and wish to reach out to more potential customers than ever before? Then you should consider mobile technology. However, before using that to promote your business you have to decide which kind of mobile technology interests you the most. You have a plethora of options in your hands, including [...]