During the global recessionary crisis, the automobile industry had been one of the hardest-hit sectors all over the world. So it is only natural that in the post-recession period, the spotlight would be on this industry and how it performs and markets itself in a resurgent economy. Spend on advertising is generally regarded as one [...]
2011 is boom time for the confluence of mobile marketing and retail. Retailers that do not adopt and embrace these guidelines could get lost in the shuffle and miss out on reaping the greatest benefit. To get the maximum return on investment by implementing a mobile coupon strategy as a retailer, the Mobile Marketing Assocation [...]
Has the advent of mobile phone been a boon or a bane? This is perhaps one of the most debatable questions of the recent times because it is really impossible to adjudge the list of benefits and adversities of this ‘magical’ device called mobile phone. The modern day saying that “it’s possible to do without [...]
Do you run a successful business and wish to reach out to more potential customers than ever before? Then you should consider mobile technology. However, before using that to promote your business you have to decide which kind of mobile technology interests you the most. You have a plethora of options in your hands, including [...]
No matter what kind of business you own, increasing the size of your customer network and gaining new sales leads is the only way to keep your business running profitably. One of the safest ways of doing that is to opt for good old e-mail marketing. Indeed, there is nothing like sending e-mails about your [...]
Do you have a business and wish to boost your profits quickly by expanding your customer base? Then efficient lead generation will be your greatest ally in that quest. In this process, a third party organization will promote your business through their websites and forums, possibly arousing people’s interest in your products and services. In [...]
Mobile commerce is commerce which takes place over a mobile device. With phones, notebooks and laptops connected to the internet any transaction made which exchanges goods and services for funding is considered mobile commerce. Lenco Mobile commerce first took place in Finland where people were able to make purchases from vending machines by sending an [...]
Mobile marketing consists of marketing products, services or new applications by means of mobile connectivity such as multimedia messages or SMS messages. Companies can use mobile marketing to display new plans, services, applications offered and send their customers alerts regarding their accounts or use them as receipts for payments made or information requested. However, while [...]
Mobile marketing can be done in a number of ways. It encompasses marketing on a mobile phone or mobile marketing technology. Mobile marketing is so developed that it allows organizations to engage with their customers, clients and even employees wherever and is able to communicate effectively with them in a manner much more idiomatic than [...]
Smartphones are here to stay and they are redefining our needs, be it social networking, marketing or advertising. In fact, the mobile advertising has received such a phenomenal user response in the last few years that it looks well poised to soon pass Internet marketing as world’s most popular marketing media. Contrary to popular belief, [...]