Social games have become so wildly popular that Zynga’s Farmville, Cityville and Mafia Wars are becoming mainstream names often bandied about in the media. Often, the first notifications one receives when joining a social network are from these viral games so the logical evolution has been for the companies that make social games to port [...]

2011 is boom time for the confluence of mobile marketing and retail.  Retailers that do not adopt and embrace these guidelines could get lost in the shuffle and miss out on reaping the greatest benefit.  To get the maximum return on investment by implementing a mobile coupon strategy as a retailer, the Mobile Marketing Assocation [...]

Has the advent of mobile phone been a boon or a bane? This is perhaps one of the most debatable questions of the recent times because it is really impossible to adjudge the list of benefits and adversities of this ‘magical’ device called mobile phone. The modern day saying that “it’s possible to do without [...]

Mobile commerce is commerce which takes place over a mobile device. With phones, notebooks and laptops connected to the internet any transaction made which exchanges goods and services for funding is considered mobile commerce. Lenco Mobile commerce first took place in Finland where people were able to make purchases from vending machines by sending an [...]

Smartphones have simplified our lives in more ways than one. Be it online banking, mobile shopping, being able to order a pizza online, and more. In a very real way, mobile phones have allowed for a variety of financial transactions to be performed using a few clicks and taps. The ability to conduct such commercial [...]